DISQUS

kevinpalmer · 2 months ago

I think that some companies see it as a fad (which kind of ties into the experiment spot). Some companies just thing that this is a passing thing kind of like radio, television, the telephone, and the internet.

David Finch · 2 months ago

Kevin, I think you're absolutely right. I hear the "fad' response a lot, but they also said that about other mediums. It will be interesting what social looks like in five years.

Jorge Barba · 2 months ago

I wouldn't add other reasons, we make them up as it goes.

The whole key is they don't understand the fundamental shift in how business is being done, like everything else change is hard for most. There will be companies who don't 'get it' and will jump on board to understand it and others who will wait and see the train pass them by enough times and have no other option but to jump in.

The most strategic one's will see it as an evolution and not make any excuses.

History repeats itself. The most adaptive prevail, it's as simple as that.

A tactic I use is I show them what they're losing by not 'getting it'. Show them a future where they no longer exist and you'll get their attention.

Just my 2 cents!

David Finch · 2 months ago

Jorge, thanks for the comment. I love quote, "The most adaptive prevail, it's as simple as that."

Jorge Barba · 2 months ago

This is a great topic of discussion, glad I could add my 2 cents. Thanks!

amymengel · 2 months ago

Thanks for the link, David. I think for many companies, small businesses especially, even if they have bought in to the idea of social media as way to reach and engage with customers, they just don't know where to begin. Especially when they're not only tasked with marketing and customer service for their business but also operations, accounting, HR, and the many other hats small business owners wear. There are so many options and tools to learn that it can be overwhelming, even if they really want to be involved.